Saturday, July 21, 2012

AIMA Journal of Management & Research


Dear Sir/Madam,

Subject. :  Call for Research Papers for “AIMA Journal of Management & Research”

Management Research has expanded significantly in recent years, making it difficult for scholars to follow advances in multiple specialized subfields.  AIMA Journal for Management and Research (AJMR) addresses this by publishing important theoretical and empirical research done in various subfields of management.  The objective of this theme based journal is to quickly update the researchers in specific fields.  Facilitating them with latest Research Paper, Bibliography of research papers and books.

The goal of AJMR is to bring fresh perspective to research in management and take research to masses through its open access, internet based technology.  AJMR is a quarterly journal, and every quarter a new topic/theme is chosen and paper pertaining to it are called for and subsequently reviewed for publication.  We take this opportunity to invite research papers, case studies, monographs on the below stated theme.

The theme for the August issue is Business Intelligence, Analysis and Strategy

Background Theme

The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition. Business success depends upon opportunities availed, strategy designed and action taken.

But in most of the situation like in retail where Fifty-Three percent (53%) of large retailers indicate that customer analysis is difficult due to enormity of data from different channels. Retailers have more data than they are capable of processing. More often than not retailers blame disparate sources and enormity of customer data as the primary reason for lack of adequate consumer insights that inhibits new customer acquisition, customer retention and reactivation. This inability curtails effective retail planning and execution in the areas of customer-centric merchandising, marketing, promotion and pricing, among other critical customer value chain areas. Many large retailers including Wal-Mart and Lowe’s try and grapple with this customer data complexity every day. CRM tools are pivotal in the “before the sale” stage of customer-centric retailing. But CRM has its limitation. The retail now like other businesses is shifting to BI (Business Intelligence) with is advance tools and options.

Business intelligence (BI) is a broad category which includes applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better and more informed business decisions. Business Intelligence applications include the activities of decision support systems, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.

BI data and reporting provides unit-level consumer buying trends, category, channel, store sales analysis and predictive buying behavior data analysis. BI applications that gather, analyze and share consumer insights in retail through basic reporting and customer performance dashboards can directly or indirectly impact retail profitability, customer sales and service performance. Currently, 20% of companies in different sectors are using Business Intelligence across the world. There is very little knowledge on its advantages, implementation and tools of Business Intelligence. At the same time very few research papers are published are published in Indian journals.  AJMR invites research paper on this emerging topic. The suggested sub themes are listed below, but these are indicative and research papers related to theme/sub theme are invited.

Sub Themes:
Role of IT in developing Business Analysis

·         Creation, learning, population, evolution and evaluation of ontologies.
·         Semantic integration of heterogeneous semi-structured information sources.
·         Location-aware and geography-centric information systems.
·         Semantic web personalization, data integration from Web information sources
·         Digital ecosystem
·         e-infrastructure, cloud computing, service oriented computing
·         Integration of data and processes, supply chain processes
·         ERP implementations
·         Retail Business analysis
·         Analytical softwares
Application of Business intelligence and business analytics in various sectors
  • Role of Business Intelligence in Retail, Supply chain, Marketing forecasting, Product Planning, Competition analysis.
  • Health Plan Business Analysis Applications, Banking & Financial Planning
Important Dates

Last date for submission                                    :           16th August
Revision                                                :           21st August
Up loading                                            :           31st August

We would like to take this opportunity to invite you, your colleagues and research scholars from your institute to contribute research papers in this issue.  We would also like to inform you that the author of the accepted research article/case study will be paid Rs.3,000/- per article.

Your article should reach us latest by 16th August 2012.  The word limit and the font for the article is specified in the guideline for manuscript.

You can mail your article at

Looking forward for your support.

Participation invited for 18th FDP on Case Teaching & Case Writing  scheduled on 26-28th July 2012.  Please refer to the attached brochure for details or visit _Program .html for details. The registration form can be downloaded from

Best wishes,

Dr Anuja Pandey
Managing Editor-(AJMR)
All India Management Association
Management House,14, Institutional Area
Lodhi Road, New Delhi – 110 003.

Guidelines For Submission Of Articles / Research Papers / Case Studies

Ø  Manuscripts submitted is expected to contain original work, which has not been published elsewhere in any form – abridged or otherwise.

Ø  Each submitted article should be in English and should be between 4000-8000 words, double spacing with 10 points Arial font, justified, down load-able.

Ø  The article should be accompanied with title page and Abstract of 150 words and a list of key words included in the article.

Ø  The authors name (full name), designation and organization affiliation with content details should appear on the first page.

Ø  Tables, diagrams should also be separately provided for better re-production.

Ø  The manuscript should have a bibliography, footnotes and endnotes.

Ø  The author of accepted articles will be paid Rs.3000/- per article.

Ø  The received articles will be a property of AIMA.

Ø  There would be a competition to select the best article.  The author of the best article in an academic year would receive the best article award.

Ø  For on-line submission of Articles / Research Paper / Case Studies attach files and email to

Ø  Last day to submit Article/Research Paper/Case Studies is 16th August 2012.

For further details, visit our website

Note: Mark-article for e-Journal in Subject Column.

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